For partner organizations
A white-label mortgage prequalification platform, built for your business. Give your customers, members, Realtors, loan officers, or referral partners a fast way to start prequalifying, under your own brand.
Whether you're a mortgage company, bank, credit union, real estate organization, or another business serving prospective homeowners, the platform gives you a way to engage customers earlier in the homebuying process. Your customers enter the conversation through your brand, not ours.
Your brand, not ours
Instead of sending prospective buyers somewhere else to find out, your organization can offer a branded digital experience that helps them take the first step, without ever leaving your ecosystem. The platform can be configured with:
How it works
Place it on your website, hand it to your sales team, share it with referral partners, or send it directly to prospective buyers.
They enter what the platform needs to evaluate their preliminary home financing scenario.
The platform produces a preliminary prequalification based on the criteria built into the system.
The prospective buyer is connected to the designated mortgage professional or organization for next steps.
Built for organizations that own the relationship
Give loan officers a tool to use with prospective homebuyers and Realtor partners, with your company and officers staying in front of the customer.
Turn existing customers and members into mortgage opportunities, before they start shopping for financing elsewhere.
Help buyers understand their purchasing power earlier in the search, with a direct path to a designated mortgage resource.
Give prospective buyers a simple digital starting point, and direct qualified opportunities to your designated mortgage resources.
More than a calculator
The platform is built to move a prospective homebuyer all the way through, not just answer one question and end the conversation.
Expand your reach
Give visitors an immediate way to start evaluating their homebuying potential.
Give your sales team a digital tool they can send directly to prospects.
Give referral partners a way to help buyers start the financing conversation.
Links, QR codes, email, and social media, all driving into your branded experience.
Introduce it to customers who may already be considering a purchase.
A white-label solution, without building it yourself
Building and maintaining proprietary mortgage technology takes real time, real development resources, and real mortgage expertise. Centric's white-label model gives you a platform configured for your business, without building the underlying system yourself. Depending on your configuration, that can include:
Flexible programs
Programs can be structured around your size, expected usage, branding needs, distribution strategy, and desired functionality. Solutions may include an initial setup fee together with ongoing platform access and support. Enterprise and high-volume arrangements may also be available.
Why Centric
Centric Mortgage's senior management brings more than 25 years of leadership experience at major lenders including Freedom Mortgage and GMAC. That experience shaped how we build: tools designed around the way mortgage opportunities are actually created and converted. This platform brings that same approach to organizations that want to offer their own customers a better way to begin the home financing journey.
See the platform in action
Schedule a brief demonstration and we'll show you how the platform can be configured for your organization.
Centric Mortgage LLC · NMLS ID 1796426. White-label technology and mortgage services are subject to applicable agreements, licensing requirements, program availability, and applicable federal and state laws and regulations. A preliminary prequalification is not a commitment to lend or a guarantee of loan approval. Final loan approval is subject to application, verification, credit review, underwriting, property eligibility, and other applicable requirements.